CONNECTOPIA

Space Transformation

Led the construction and physical build of Connectopia at Intuit Dome, coordinating structural engineering, permitting and code compliance, and power / data distribution across the installation while maintaining fidelity to the client’s brand design and immersive creative intent. Managed construction leads, subcontractors, and the design team across day-to-day site operations, coordinating execution, solving on-the-ground challenges, and keeping the project on schedule. over a 1.5 year span.

Brand Design Execution

Led digital design development for AT&T across AI experiences, UX/UI design, and marketing collateral, translating strategic goals into cohesive, brand-aligned creative executions. Worked cross-functionally with sponsorship, brand, and partner teams throughout the process to drive alignment, manage stakeholder feedback, and ensure each deliverable met both experiential and business objectives.

AI ‘world ‘output customized by guest

Guest Experience

Developed the guest experience strategy alongside the design development, ensuring the installation was visually compelling, intuitive, and built for long-term flexibility. Created an experience framework that allowed content and creative to be refreshed over time, helping the activation stay relevant and engaging throughout its life at the stadium. Currently managing the ongoing maintenance and year-over-year upgrades, ensuring the experience remained operationally sound while continuing to evolve with audience expectations and brand goals.