ESSENCE
Collaborative Branding
Worked directly with Afro Punk’s team to establish their brand values and identity into the overall production presentation. Ensuring a cohesive representation across all technical and fabricated experiences within the activation. Collaborated with their designers and producers to understand their vision, maintain brand consistency, and elevate the overall quality of the produced content, while keeping the Essence Festival vision present in the final deliverable.
Visitor Experience
Joined forces with the festival’s daily programming to ensure the visitors' experience at Essence was paramount, as it serves as a direct reflection of the event's success and impact. Focusing on painting a positive and immersive experience throughout. Stressing that this experience not only fosters a deep appreciation for diverse cultures attending but also encourages repeat attendance, contributing to the festival's reputation and long-term cultural significance within the community.
Immersive Technology
Lead technology team to build custom data capturing software throughout 20,000 sq ft footprint. Ensuring the execution of the client’s vision of leveraging virtual and augmented reality, interactive displays, and other immersive elements to keep visitors engaged in each activation. Submitting ROI recaps after the event to prove that these elements enhanced participant satisfaction, fostered brand connections, and differentiated their events in a competitive landscape.
